Tim Cook，the CEO of Apple，showed off their ne...

Tim Cook，the CEO of Apple，showed off their newest device，the Apple Watch．Mr．Cook said it was the most personal device Apple1.(create)．

The Apple Watch is a very small computer a person wears on his or her wrist．It can do many of the same things2.an iPhone．The apps are customized(定制) for the watch．It is different than just seeing3.is on your phone．

Like a phone，you will be able to receive4.(call)on your wrist．Mr.Cook smiled while5.(describe) this. “I've been wanting to do this since I was five years old，”he said. “The day is6.(final) here．”

The watches arrived in stores7.late April．They are sold at different prices，beginning at ＄349．Mr．Cook said the high-end model，the one8.(make) of 18-karat gold，is thousands of dollars.

One problem with Apple Watch is that you need an iPhone on your body，or nearby，9.(get) this watch to function fully．Like a phone，it also needs to be charged each night. It remains to be seen whether people really want to carry both a smart phone10.a smart watch.

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阅读下面材料，在空格处填入适当的内容（1个单词）或使用括号单词的正确形式。

Tim Cook, the CEO of Apple , showed off their 　 1. （late）product, the Apple Watch. “It will change what people expect form 　 2.　 watch,” Cook said, “and the watch will be one of the best 　 3.　 （product）Apple has ever created.” The Apple watches.　 4. （sell）at different prices, from $ 349 5.　 $15,000.

An Apple Watch will be able to do the same things 6.　　 an iPhone. You can read email, texts, news, health data and other information on a small screen. Besides , you will be able to answer telephone calls on your wrist. By 　 7.　 （turn）the crown on an Apple Watch, you can zoom in and out, to look at a map. You can also capture and send your heartbeat to another person with an Apple Watch. 8. , its 24-hour battery is a big problem. You need to charge（充电）your watch every night, 　 9. will be very inconvenient.

Apple fans look forward to getting an Apple Watch, but it remains to be seen 10.　 other customers can accept it.

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On Tuesday, Apple's CEO Tim Cook announced the Apple Watch. The new smart device, which is worn on the wrist, just like a normal watch, can do all the things a cell phone does--and more.

At $349, the Apple Watch is expensive. Some experts doubt that they will become as successful as smartphones. It does seem likely, though, that the device will open yet another door in personal computing. The watch is the smartest computer yet. It taps you on the wrist whenever a new message comes in. It prepares answers to questions you receive from friends. It reminds you where you parked your car. It tracks your health. It even allows you to send your heartbeat to others.

When it goes on sale early next year, it will be Apple's first item in a new category of technology--wearable computers. If the Apple Watch becomes popular, it will change the way the world interacts with computers. People may depend on the smart jewelry even more than they already depend on their phones. "It might not only be a game changer for Apple, but for the entire industry." says technology expert Daniel Ives. "A lot of major technology players around the globe are taking notes on what Apple is trying to do here."

The Apple watch is specially designed for a smaller device. An entire computer fits onto a single chip(芯片). Users will be able to scroll(滚屏)just like they would do on an iPhone. It will have a built-in speaker for alarms that users can both hear and feel. Pressing the side button brings up contacts so you can communicate with people quickly and easily. Apple Watch also introduces health and fitness apps that can help people lead healthier lives. The built- in heart rate sensor (传感器) and GPS will track calories burned and workouts.

According to Matt Vella, a writer for TIME magazine, the watch is the most exciting device since the iPad. After actually trying the watch, he says, “It sits on the wrist very naturally. You could easily forget you are wearing the Apple Watch, and you will."

1.What does the underlined sentence in the third paragraph imply?

A.Apple Watch will include many new games.

B.Many game developers will pay attention to Apple Watch.

C.Apple plays an important part in the personal computing field.

D.Apple Watch will greatly influence the personal computing field.

2.The fourth paragraph mainly tells us 　　　　 .

A.how the Apple Watch works

B.the small size of the Apple Watch

C.what information we can get from the Apple Watch

D.the difference between the Apple Watch and the iPhone

3.The side button on the Apple Watch is used to 　　　　 .

A.sound the alarm B.adjust the built-in speaker

C.build the man-machine communication D.make the health and fitness apps start working

4.What is Matt Vella's attitude towards the Apple Watch?

A.Doubtful. B.Favorable. C.Objective. D.Unbelievable.

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On Tuesday, Apple’ CEO, Tim Cook, announced the Apple Watch. It is like a normal watch, but it can do all the things a mobile phone does — and more.

At US $349, the Apple Watch is expensive. Some people doubt that they will become as successful as smartphones. However, it seems that it will open another door for the use of computers. The watch taps you whenever a new message comes in. It prepares answers to questions you receive from friends. It checks your health. “It’s the most personal product we’ve ever made,” Cook said.

If the Apple Watch becomes popular, it will change the way the world communicates with computers. “It might not only be a change for Apple, but for the whole industry,” says technology expert, Daniel Ives.

How does it work?

The Apple Watch has a speaker that users can both hear and feel. You can press the side button to communicate with people quickly and easily. The Apple Watch also introduces health and fitness apps(应用程序)that can help people lead healthier lives.

You can try it.

According to Matt Vella, a writer for TIME magazine, the watch is “the most thrilling product since the iPad.”

After actually trying the watch, he says: “ There’s a lot we don’t know about the Apple Watch. How long will its battery last? How exactly will it connect with the iPhone? But wearing the watch answers some other questions. It is very comfortable. You can easily forget you are wearing the Apple Watch.”

1.What does the underlined sentence probably mean?

A. The Apple Watch will be successful as the Smartphone.

B. Contrary to popular belief, many people dislike the Apple Watch.

C. Some people don’t think the Apple Watch will be as popular as smartphones.

D. Some people think the Apple Watch will be more popular than smartphones.

2.Who is Tim Cook according to the passage?

A. An officer .　　　　　　　 B.　 An editor.

C. A writer.　　　　　　　　　　 D.　 A teacher.

3.Which of the following is NOT mentioned in the passage?

A. The Apple Watch has a speaker.

B. The Apple Watch can check your health.

C. You can send messages with the Apple Watch.

D. The Apple Watch doesn’t need a battery.

4.What does Matt Vella think about the Apple Watch?

A. Beautiful.　 B. Exciting.

C. normal D. Expensive.

5.This passage is about ________.

A. how to choose the Apple Watch

B. why people buy the Apple Watch

C. a new product

D. a new method

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Apple is to open a research lab in the southern Chinese city of Shenzhen, according to Tim Cook, its chief executive, as it seeks to boost sales in the country and improve ties with the authorities.

Beijing has been encouraging foreign technology companies to carry out more high-end work on the mainland as part of efforts to revitalize local industry.

It will be Apple’s second facility in China. It already has a new research and development facility in Beijing.

The two R&D centers were “aimed at strengthening relationships with local partners and universities as we work to support talent development across the country”, Apple said in a statement.

A closer relationship with the Chinese authorities has been a priority following setbacks for the US technology company this year.

The iPhone has been losing market share to high-end handsets made by local competitors including Huawei, Vivo and Oppo, which topped the rankings in the second quarter, while Apple languished in fifth place, according to Canalys data.

Analysts said the announcement of the R&D centre was Mr. Cook’s latest attempt to gain favour with Beijing, following the US group’s $1billion investment in Didi Chuxing, the Chinese car-hailing company, in May.

Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition, according to Ge Jia, a tech blogger, who wrote yesterday: “It’s time for Apple to cast aside their pride.” “Their previous strategy of only selling devices to China without leaving anything behind is not working any more and they are starting their process of localisation in China through the Shenzhen lab.”

1.Apple is going to open a research lab in Shenzhen to _____________.

A. promote Shenzhen’s economy

B. promote its sales in China

C. get help of Chinese experts

D. join in local competition

2.Which of the following is true?

A. There is only one research facility in China.

B. Apple has always been in good relationship with Chinese authorities.

C. Huawei has ranked to No.1 in the second sales quarter.

D. Apple is changing its strategy in order to boost sales.

3.What caused Apple’s sales in China to fall?

A. Its bad quality and high price.

B. Nationalism and high-quality local competition.

C. Out-of-date design and false advertisement.

D. Chinese government’s ban on purchase.

4.According to Ge Jia, what is Apple’s previous sales approach in China?

A. taking part in high-quality local competition.

B. choosing certain customers in China.

C. only selling devices.

D. selling devices as well as technology.

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Apple Inc co-founder and former CEO Steve Jobs, counted among the greatest American CEOs of his generation, died on Wednesday at the age of 56, after a-year-long and highly public battle with cancer. Jobs' death was announced by Apple in a statement late on Wednesday. The Apple.com homepage featured a black-and-white picture of him with the words "Steve Jobs, 1955-2011".

A message on the site read, "Apple has lost an imaginary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring leader."

"His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."

"Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple." The Silicon Valley hero who gave the world the iPod and the iPhone had resigned as CEO of the world's largest technology corporation in August, handing the position to current chief executive Tim Cook.

Two years before the iPhone that forever transformed the way people around the world access and use the Internet, Jobs talked about how a sense of his death was a major driver behind that vision.

"Remembering that I'll be dead soon is the most important tool I've ever got to help me make the big choices in life," Jobs said during a Stanford commencement ceremony in 2005. "Because almost everything－all others' expectations, all pride, all fear of embarrassment or failure－these things just fall away in the face of death, leaving only what is truly important."

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

1.According to the passage, which statement of Steve Jobs is RIGHT?

A. Steve Jobs was the present CEO of Apple.

B. Steve Jobs was thought to have great talent.

C. Steve Jobs had no idea about his death before.

D. Steve Jobs fought against cancer for a year secretly.

2.What can we learn about iPhone from the passage?

A. People can use it to do anything they want.

B. It can teach people how to surf the Internet.

C. People can learn the spirit of Apple from it.

D. It can change the way people use the Internet.

3.In Jobs's speech in Stanford, we can learn that ________.

A. to make great achievements, you must lose everything

B. people should try to achieve everything regardless of death

C. people who will be dead soon must make big choices in life

D. in the face of death, nothing is truly important except to follow your dream

4.What’s the main idea of the passage?

A. Steve Jobs changed the world.

B. Steve Jobs died on Wednesday.

C. Who will be the next Steve Jobs?

D. Steve Jobs, the greatest American CEO.

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Apple Inc co-founder and former CEO Steve Jobs, counted among the  greatest American CEOs of his generation, died on Wednesday at the age of 56,  after a years-long and highly public battle with cancer. Mourners gathered outside his house in Palo Alto, California, and Apple stores around the world.

Steve Jobs made technology fun. As tech leaders, they're really happy if they have one hit in their life. Steve Jobs has the Apple II, the Mac, the iPod, the iPhone, the iPad and Pixar.

Steve Jobs was a college dropout. He was adopted by a machinist and his wife, an accountant. They supported his early interest in electronics. He and his friend Steve Wozniak started Apple Computer—now just called Apple—in 1976. They stayed at the company until 1985. That year, Steve Wozniak returned to college and Steve Jobs left in a dispute with the chief executive.

Mr. Jobs then formed his own company, called NeXT Computer. He rejoined Apple in 1997 after it bought NeXT, He helped remake Apple from a business that was in bad shape then to one of the most valuable companies in the world today. However, Steve Jobs stepped down as Apple's chief executive in August, 2011 because of his health. He died a day after the company released a new iPhone version that met with limited excitement. Steve left behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

President Obama said in a statement: by building one of the planet's most successful companies from his garage, Steve Jobs showed the spirit of American ingenuity (独创性). By making computers personal and putting the Internet in our pockets, he made the information revolution not only accessible but intuitive (直觉的) and fun.

The fact that he was able to redesign American commerce top to bottom and across is really astonishing. He probably will be considered an industrial giant on the scale of Thomas Edison and Henry Ford, so one of the greatest of all time. Steve Jobs not only revolutionized technology, he also revolutionized American business. Steve Jobs was remembered as a " great visionary and leader" and a marketing genius.

1.What does the underlined word "dispute" in Paragraph 3 probably mean?

2.According to Paragraph 2, the author wants to show that _____.

3.Which of the following statements about Steve Jobs is NOT TRUE?

4.How long did Steve Jobs work for Apple?

5.This passage is mainly about _____.

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Steve Jobs, the former CEO of Apple Computer, passed away ______ October, 2011.

A. at B. on　 C. in D. by

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Studies show the electronic devices people have made much use of ________ music may be causing hearing loss in many people.

A. enjoy　　 B. to enjoy

C. enjoying　　 D. enjoyed

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This is an excerpt(节选)from a speech by Steve Jobs, former CEO of Apple, delivered to graduates of Stanford University on June 12, 2005.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired.

How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions(远见) of the future began to diverge(to be different) and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was destructive.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs(企业家)down. I even thought about running away from the valley(硅谷). But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar. Pixar went on to create the world’s first computer animated(动画) feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. So keep looking until you find it. Don’t settle.

1.Which of the following is TRUE about Apple?

A. It rejected one of its founders when he turned 30.

B. It once fell apart due to different visions of the future.

C. NeXT became its parent company and made a great comeback.

D. It has survived after it had a destructive blow.

2.The underlined phrase could be replaced by ______.

A. a complete change　 B. a huge debt

C. a quarrel　　 D. a race

3. Steve Jobs probably values _____ most according to his speech.

A. patience　　　 B. faith　　 C. inspiration　　 D. luck

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