Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.
Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.
Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the ‘unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.
These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.
TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.
Perhaps the most interesting development is the use of famous personalities to endorse (代言) a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.
Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.
1.What is Paragraph 1 mainly about?
A. The influence of advertising.
B. The development of advertising.
C. Ways of advertising in ancient times.
D. Types of product advertising in ancient times.
2.Which of the following is TRUE about advertisements in the 1960s?
A. They were complicated and entertaining.
B. They contained quite a lot of information.
C. They were mainly shown in TV programmes.
D. They focused on the special features of products.
3.In product placement, advertisers tend to use ________________________________________________________________________.
A. cartoon characters. B. intelligent people.
C. fictional characters. D. popular actors or actresses.
4.What is the benefit of endorsements?
A. They are not expensive. B. They are fairly interesting.
C. They promote product sales. D. They pass on positive messages.
高三英语阅读理解困难题
Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.
Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.
Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the ‘unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.
These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.
TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.
Perhaps the most interesting development is the use of famous personalities to endorse (代言) a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.
Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.
1.What is Paragraph 1 mainly about?
A. The influence of advertising.
B. The development of advertising.
C. Ways of advertising in ancient times.
D. Types of product advertising in ancient times.
2.Which of the following is TRUE about advertisements in the 1960s?
A. They were complicated and entertaining.
B. They contained quite a lot of information.
C. They were mainly shown in TV programmes.
D. They focused on the special features of products.
3.In product placement, advertisers tend to use ________________________________________________________________________.
A. cartoon characters. B. intelligent people.
C. fictional characters. D. popular actors or actresses.
4.What is the benefit of endorsements?
A. They are not expensive. B. They are fairly interesting.
C. They promote product sales. D. They pass on positive messages.
高三英语阅读理解困难题查看答案及解析
In ancient times, the most important examination was spoken, not written. In the schools of ancient Greece and Rome, testing usually consisted 31 saying poetry aloud or giving speeches.
Generally, however, modern examinations are written. The written examination, where all students are tested on the same questions, was probably not known 32_________ the nineteenth century. Perhaps it came into 33 (exist) with the great increase in population and the development of modern industry.
Two types of tests are 34 (common) used in modern schools. The first type is sometimes called an “objective” test. It 35 ___________ (intend) to deal with facts, not personal opinions. On objective tests, the student has just one task: he must recognize the correct answer and then he must copy its letter or number onto his examination paper. Sometimes there is 36 answer sheet on which the four letters or numbers are printed. Then the student only has to circle the one 37 go with the correct answer.
For testing some kinds of learning, however , such a test is not very satisfactory. A lively student 38 guess the correct answer without really knowing the material.
For a clearer picture of 39 the student knows, most teachers use another kind of examination in addition to objective tests. They use “essay” tests, and the tests require students to write long answers to broad, general questions. When some essay questions are used along with some objective questions, 40 , a fairly clear picture of the students’ knowledge and ability can usually be obtained.
高三英语填空题简单题查看答案及解析
In ancient times the most important examinations were spoken, not written．In the schools of ancient Greece and Rome, testing usually was made up of saying poetry aloud and giving speeches．
In the European universities of the Middle Ages, students who were working for advanced degrees had to discuss questions in their field of study with people who had made a special study of the subject．This custom exists today as part of the process of testing candidates（应试者） for the doctor’s degree．
Generally, however, modern examinations are written．The written examination, where all students are tested on the same questions, was probably not known until the nineteenth century．Perhaps it came into existence with the great increase in population and the development of modern industry．A room full of candidates for a state examination timed exactly by electric clocks and carefully watched over by managers, looks like a group of workers at an automobile factory．Certainly, during examinations teachers and students are expected to act like machines．
One type of test is sometimes called an “objective” test．It is intended to deal with facts, not personal opinions．To make up an objective test, the teacher writes a series of questions, each of which has only one correct answer．Along with each question the teacher writes the correct answer and also three statements that look like answers to students who have not learned the material properly．
1.The main idea of Paragraph Three is that ___________ ．
A．workers now take examinations B．the population has grown
C．there are only written exams today D．examinations are now written and timed
2.The kind of exams where students must select answers are ___________ ．
A．objective B．personal C．spoken D．written
3.Modern industry must have developed ____________ ．
A．around the 19th century B ．before the Middle Ages
C．in Greece or Rome D．machines to take tests
4.It may be concluded that testing __________ ．
A．should test only opinions B．should always be written
C．is given only in factories D．has changed since the Middle Ages
高三英语阅读理解中等难度题查看答案及解析
The Town Hall ______ in the 1800’s was the most distinguished building at that time.
A. to be completed B. having been completed
C. completed D. being completed
高三英语单项填空中等难度题查看答案及解析
In ancient times, people rarely travelled long distances and most farmers only travelled the local market.
A. longer than B. more than
C. as much as D. as far as
高三英语单项填空中等难度题查看答案及解析
In my driving lesson, a traffic rule that impressed me most is that in no time ________ when the traffic lights turn red.
A. all vehicles should stop B. should all vehicles stop
C. should stop all vehicles D. should stop all vehicles
高三英语单项填空中等难度题查看答案及解析
In ancient times, people rarely travelled long distances and most farmers only travelled________ the local market.
A. longer than B. more than C. as much as D. as far as
高三英语单项填空中等难度题查看答案及解析
In ancient times, people rarely travelled long distances and most farmers only travelled________ the local market.
A．longer than B．more than C．as much as D．as far as
高三英语单项填空困难题查看答案及解析
In ancient times, people rarely travelled long distances and most farmers only travelled ___________ the local market.
| A．longer than | B．more than | C．as much as | D．as far as |
高三英语单项填空简单题查看答案及解析
In all one’s lifetime, it is 28 that one spends the most time being with or dealing with, but it is precisely oneself that one has the least 29 of. When you are going upwards in life, you tend to overestimate yourself; when you are going downhill you tend to underestimate yourself. It's 30 that you think it wise for yourself to know your place and stay away from worldly trouble wearing a mask of cowardice, behind 31 the flow of sap in your life will be retarded (妨碍).
To get a thorough understanding of oneself 32 doing oneself a favor when it's needed. In time of anger, do yourself a favor by giving vent (发泄) to it in a quiet place so that you won't be hurt by its flames; in time of 33 , do yourself a favor by sharing it with your friends so as to change a gloomy mood into a cheerful one; in time of tiredness, do yourself a favor by getting a good sleep or taking some tonic. Show yourself loving 34 about your health and daily life. Unless you know perfectly well when and how to do yourself a favor, you won't be confident and ready enough to resist the attack of illness.
To get a thorough understanding of oneself is to get a full control of ones life. Then one will 35 one's life full of color and flavor.
1.A. oneself B. yourself C. one D. you
2.A. awareness B. understanding C. sense D. mind
3.A. perhaps B. certain C. likely D. sure
4.A. it B. what C. that D. which
5.A. requires B. demands C. asks D. requests
6.A. happiness B. sadness C. illness D. danger
7.A. respect B. anxiety C. concern D. attendance
8.A. attain B. feel C. acquire D. find
高三英语阅读理解中等难度题查看答案及解析