Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it. “There are many better ones available now. It's time to upgrade(更新)my phone.”
Li’s impatience is shared by many. Shortly after the season when new products are released(发布,发售), many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers’ minds are occupied by Apple’s newly- released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?”
According to Donald Norman, an American author, “planned obsolescence (淘汰)” is the trick behind the upgrading culture of today’s consumer electronics industry.
Electronics producers strategically(战略性地) release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick---they’re not inventing anything new,” Norman said. “This is a wasteful system through which companies--many of them producing personal electronics-- release poor-quality products simply because they know that, in six months or a year, they’ll put out a new one.”
But the new psychology of consumers is part of this system, as Norman admitted, “We now want something new, something pretty, the next shiny thing.” In its most recent year, Apple's profit margin(利润) was more than 21 percent. At Hewlett-Packard, the world’s biggest PC maker, it was only 7 percent.
Apple’s annual upgrades of its products create sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version(版本), even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
“Some games require better hardware to run,” said Li. “If you don't join in, you lose part of the connection to your friends.”
1.What’s the author’s attitude towards people’s greed for new products?
A. Supportive. B. Satisfied.
C. Critical. D. Unclear.
2.How do the electronics companies successfully promote their latest products?
A. They make a fool of customers by recycling their old products.
B. They make full use of the “planned obsolescence” strategy.
C. They control the customers’ way of thinking while shopping.
D. They invent new products to attract the youth like Li Jijia.
3.Why is Apple Company interested in producing latest version of its product?
A. To provide customers with better service.
B. To defeat other competitors like Hewlett-Packard.
C. To establish a favorable image of itself among its customers.
D. To make huge profits(利润) out of its business.
4.It can be inferred (推断)from the last two paragraphs that Li Jijia feels the need to replace his smart- phone because of_____.
A. peer pressure B. new psychology
C. life style D. friends' expectation
高一英语阅读理解困难题
Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it. “There are many better ones available now. It's time to upgrade(更新)my phone.”
Li’s impatience is shared by many. Shortly after the season when new products are released(发布,发售), many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers’ minds are occupied by Apple’s newly- released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?”
According to Donald Norman, an American author, “planned obsolescence (淘汰)” is the trick behind the upgrading culture of today’s consumer electronics industry.
Electronics producers strategically(战略性地) release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick---they’re not inventing anything new,” Norman said. “This is a wasteful system through which companies--many of them producing personal electronics-- release poor-quality products simply because they know that, in six months or a year, they’ll put out a new one.”
But the new psychology of consumers is part of this system, as Norman admitted, “We now want something new, something pretty, the next shiny thing.” In its most recent year, Apple's profit margin(利润) was more than 21 percent. At Hewlett-Packard, the world’s biggest PC maker, it was only 7 percent.
Apple’s annual upgrades of its products create sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version(版本), even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
“Some games require better hardware to run,” said Li. “If you don't join in, you lose part of the connection to your friends.”
1.What’s the author’s attitude towards people’s greed for new products?
A. Supportive. B. Satisfied.
C. Critical. D. Unclear.
2.How do the electronics companies successfully promote their latest products?
A. They make a fool of customers by recycling their old products.
B. They make full use of the “planned obsolescence” strategy.
C. They control the customers’ way of thinking while shopping.
D. They invent new products to attract the youth like Li Jijia.
3.Why is Apple Company interested in producing latest version of its product?
A. To provide customers with better service.
B. To defeat other competitors like Hewlett-Packard.
C. To establish a favorable image of itself among its customers.
D. To make huge profits(利润) out of its business.
4.It can be inferred (推断)from the last two paragraphs that Li Jijia feels the need to replace his smart- phone because of_____.
A. peer pressure B. new psychology
C. life style D. friends' expectation
高一英语阅读理解困难题查看答案及解析
Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it.
“There are many better ones available now. It's time to upgrade(更新）my phone.”
Li’s impatience is shared by many. Shortly after the season when new products are released（发布，发售）, many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers’ minds are occupied by Apple’s newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?”
According to Donald Norman, an American author, “planned obsolescence (淘汰）” is the trick behind the upgrading culture of today’s consumer electronics industry.
Electronics producers strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick---they’re not inventing anything new,” Norman said. “This is a wasteful system through which companies--many of them producing personal electronics-- release poor-quality products simply because they know that, in six months or a year, they’ll put out a new one.”
But the new psychology of consumers is part of this system, as Norman admitted, “We now want something new, something pretty, the next shiny thing.” In its most recent year, Apple's profit margin(利润) was more than 21 percent. At Hewlett-Packard, the world’s biggest PC maker, it was only 7 percent.
Apple’s annual upgrades of its products create sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
“Some games require better hardware to run,” said Li. “If you don't join in, you lose part of the connection to your friends.”
1.What’s the author’s attitude towards people’s greed for new products?
A. Supportive. B. Optimistic.
C. Critical. D. Unclear.
2.How do the electronics companies successfully promote their latest products?
A. They make full use of the “planned obsolescence” strategy.
B. They make a fool of customers by recycling their old products.
C. They control the customers’ way of thinking while shopping.
D. They invent new products to attract the youth like Li Jijia.
3.Why is Apple Company interested in producing latest version of its product?
A. To provide customers with better service.
B. To defeat other competitors like Hewlett-Packard.
C. To establish a favorable image of itself among its customers.
D. To make huge profits out of its business.
4.It can be inferred from the last paragraph that Li Jijia feels the need to replace his smart-phone as a result of____.
A. new psychology B. peer pressure
C. life style D. friends' expectation
高一英语阅读理解中等难度题查看答案及解析
Although the working mother is very busy, she still a lot of time to her children.
A.spends B.rewards C.provides D.devotes
高一英语单项填空中等难度题查看答案及解析
Although working mothers are very busy , they still ______ a lot of time to their children.
A. determine B. devote C. provide D. spend
高一英语单项填空中等难度题查看答案及解析
Although the working mother is very busy, she still _____ a lot of time to her children.
A. devotes B. spends
C. offers D. provides
高一英语单项填空中等难度题查看答案及解析
Although the working mother is very busy, she still ____ a lot of time ____ children.
A．devotes…on B．devotes….to C．spends…to D．spends…in
高一英语单项填空中等难度题查看答案及解析
请拼写出符合题意的单词，注意正确形式，若有错误概不给分。
1.Although he was in his eighties, he still led an a_________ life.
2.Judging(判断) from his _____________(口音), he must be an Australian.
3.He is so s ____________that no one can persuade him to change his mind.
4.English is the ______________(官方的) language in many countries.
5.He didn’t pass the exam, so he looked very u__________.
6.Chinese is our n___________ language.
7.The man saved the girl from the river and her mother was very g__________
8.He is Kind-hearted so he is w___________ to help anyone in trouble.
9.He __________(不理睬) the doctor’s advice and goes on smoking.
10.I didn’t r_____________ your voice on the phone at first。
高一英语单词拼写中等难度题查看答案及解析
Although your son made some mistakes, he worked hard at his lessons. You shouldn’t be hard ______ him.
A. in B. at C. on D. for
高一英语单项填空中等难度题查看答案及解析
A man came home from work late, tired, to find his 5-year-old son waiting for him at the door.
“Daddy, how much money do you make each hour?”
“If you must know, I make ＄20 each hour.”
“Oh,” the little boy answered, with his head down. He thought for a moment, looked up and said, “Daddy, could you lend me ＄10?”
The father was furious, “If you asked f or the money to buy a toy or some other rubbish, the go straight to your room and think about why are you so selfish (自私)！”
The little boy went to his room no words and shut the door. After a short while, the father calmed (平静) down, and started to think, “Maybe he really needs to buy something and he didn’t really ask for money very often.” So he went to the little boy’s room.
“Sorry！Maybe I was too hard on your just now.” said the man, “Here’s ＄10.”
“Oh, thank you Daddy！” he said happily. Then the boy took out some coins. When the father found that the boy already had money, he got angry again.
“Why do you want more money since you already have some?” the father shouted angrily.
“Because I didn't have enough, but now I do.” The little boy replied, “Daddy, I have ＄20 now. Can I buy one hour of your time? Please come home early tomorrow. I would like to have dinner with you. ”
1.In this passage, the underlined word “furious” means ______.
A. very angry
B. quite happy
C. too excited
D. a little nervous
2.At first, the father refused to lend the money because ______.
A. he thought the boy wanted to keep the money for himself.
B. he did not have enough money at that moment
C. the thought the boy would buy something of no use
D. the boy always borrowed the money from him
3.The boy wanted to buy ______ with twenty dollars.
A. a new novel for himself
B. a nice present for his father
C. a toy for his own birthday
D. one hour of his father’s time
4.From the passage, we can infer that the boy’s father______ .
A. often played with his son
B. spent little time with his son
C. didn’t love his son at all
D. often came home early
高一英语阅读理解中等难度题查看答案及解析
A man came home from work and found his three children outside， still in their pajamas(睡衣) playing in the mud，with empty food boxes and wrappers thrown all around the front yard.
The door of his wife's car was open，as was the front door to the house and there was no sign of the dog.
Walking into the entry，he found an even bigger mess. A lamp had been knocked over. In the front room the TV was loudly blaring(大声播放)a cartoon channel，and the family room was thrown with toys and various items of clothing.
In the kitchen，dishes filled the sink，breakfast food was spilled on the counter，the fridge door was open wide， dog food was spilled on the floor，a broken glass lay under the table，and a small pile of sand was spread by the back door.
He quickly headed up the stairs，stepping over toys and more piles of clothes，looking for his wife. He was worried she might be ill，or that something serious had happened. He was met with a small drop of water as it made its way out the bathroom door. As he looked inside he found wet towels， soap and more toys thrown over the floor. Miles of toilet paper lay in a heap(堆) and toothpaste had been put over the mirror and walls.
As he rushed to the bedroom， he found his wife still sleeping in the bed in her pajamas，reading a novel. She looked up at him，smiled，and asked how his day went. He looked at her puzzled and asked， “What happened here today？”
She again smiled and answered，“You know every day when you come home from work and ask me what in the world I did today？”
“Yes，” was his reply.
She answered，“Well，today I didn't do it.”
1. When the man got home from work， he found .
A. everything was in good order
B. the house was in a great mess
C. his wife was seriously ill in bed
D. his car and house were broken into
2. What can we know from the passage？
A. The dog was opening the door of the car.
B. The children were playing in the room.
C. The TV set was on，broadcasting a children's program.
D. The fridge door was left open with dog food in it.
3. What did the man think might have happened？
A. There must have been a thief.
B. He must have forgotten to lock the door.
C. An important guest must have come.
D. His wife must have fallen ill.
4. The wife didn't do the housework .
A. because she hated it
B. because she was tired of it
C. to show the importance of her job
D. to show her anger with her husband
高一英语阅读理解中等难度题查看答案及解析