If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough , the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries , the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved . Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country , this signature looked like Arabic script for the word Allah. In that country , feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learned that _________.
A. Chevy Nova was brought in Latin America
B. General Motors did the best market research of all companies
C. Pepsi still sold well in China owing to the translation problems
D. the “Come alive with Pepsi” campaign worked well in the US
2.What was “Gerber’s problem”?
A. A translation problem
B. Cultural factor
C. Religious factor
D. The picture on the jar
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A. They are not designed attractively
B. Their advertisements are not persuasive
C. A signature looking like the word Allah was in the shoes
D. Problem for Thorn McAn was the company’s name
4.What does the text mainly tell us?
A. Lessons from some large corporations.
B. How to make use of advertisements
C. The importance of market research
D. The importance of packaging
高二英语阅读理解困难题
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learned that _________.
A. Chevy Nova was brought in Latin America
B. General Motors did the best market research of all companies
C. Pepsi still sold well in China owing to the translation problems
D. the “Come alive with Pepsi” campaign worked well in the US
2.What was “Gerber’s problem”?
A. A translation problem B. Cultural factor
C. Religious factor D. The picture on the jar
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A. They are not designed attractively
B. Their advertisements are not persuasive
C. A signature looking like the word Allah was in the shoes
D. Problem for Thorn McAn was the company’s name
4.What does the text mainly tell us?
A. Lessons from some large corporations.
B. How to make use of advertisements
C. The importance of market research
D. The importance of packaging
高二英语阅读理解中等难度题查看答案及解析
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough , the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries , the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved . Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country , this signature looked like Arabic script for the word Allah. In that country , feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learned that _________.
A. Chevy Nova was brought in Latin America
B. General Motors did the best market research of all companies
C. Pepsi still sold well in China owing to the translation problems
D. the “Come alive with Pepsi” campaign worked well in the US
2.What was “Gerber’s problem”?
A. A translation problem
B. Cultural factor
C. Religious factor
D. The picture on the jar
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A. They are not designed attractively
B. Their advertisements are not persuasive
C. A signature looking like the word Allah was in the shoes
D. Problem for Thorn McAn was the company’s name
4.What does the text mainly tell us?
A. Lessons from some large corporations.
B. How to make use of advertisements
C. The importance of market research
D. The importance of packaging
高二英语阅读理解困难题查看答案及解析
Advertising actually has a dual(双重的)function:to sell,as well as to inform.If you stop to think of it,advertisements(ads)provide information of almost everything in our household and immediate environment,from shampoo to fuel for cars.An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones.Performance,price,value for money,quality and reliability are some of the main features mentioned in ads.
Yet there is another important side of advertising that should not be forgotten:choice.A number of ads for different brands of the same product,e.g.toothpaste,shampoo or washing powder allow the consumer to choose.Choice is an important part of buying.
In this busy day and age,there is little time for comparison shopping.To determine which product is the best to buy,and at the most competitive price,consumers these days rely on advertising in its various forms.This saves time and energy and makes shopping easier.
Few can deny that ads benefit the consumer since they encourage healthy competition.When companies compete for the consumer’s dollar,this is good for the purchaser of the product or service.Advertising tends to increase competition since it informs consumers of what is available.One company’s offer will be either matched or bettered by another company in its advertising.
It was unheard of ten years ago to buy products directly using a personal computer,but it has become a matter of course for some people to browse(浏览)the Internet,surfuntil they find an e commerce site and then select the product.Marketing products has been almost turned upside down by new ways of selling and buying.More than at any time in history,the choice of goods is unlimited.The whole world is a customer’s marketplace.For busy people like you and me,advertisements actually do us a favor.
1.What the writer of this passage wants to tell us most is that—————————.
A.advertisements benefit busy people in many ways
B.advertisements encourage more business competitions
C.advertisements provide main features of new products
D.selling and informing are two functions of advertising
2.Which is least discussed in the passage as, one of the important sides of advertising?
A.To inform consumers of new products and services.
B.To provide consumers with chances to choose.
C.To increase healthy competition of companies.
D.To change the way of selling and buying.
3.The“comparison shopping”refers to the behavior of.
A.comparing and buying a product at the lowest price
B.comparing and deciding which is the best to buy
C.relying on advertising and simplifying shopping
D.buying a product at the least competitive price
4.Healthy competition benefits consumers because—————————.
A. it helps companies to compete for the market
B.it gets companies to improve their services
C.it provides them with the best products and services
D.it gives them many chances to choose their products
高二英语阅读理解中等难度题查看答案及解析
Mr. Jackson was tired of living in his old house in the countryside and wanted to sell it and buy a better one. He tried to sell it for a long time, but was not successful, so at last he decided to go to an estate agent(房产经纪人).
The agent advertised the house straight away, and a few days later, the owner saw a very beautiful photograph of his house, with a wonderful description of his garden in an expensive magazine.
Having read the advertisement through, the house owner hurried to phone the estate agent, saying, “I’m sorry, Mr. Jones, but I’ve decided not to sell my house after all.” “Why?” the agent asked in a surprised voice. “Because from the advertisement in that magazine I can see it’s just the kind of house I’ve wanted to live in all my life.”
1.The reason why Mr. Jackson went to the estate agent was .
A. he had failed in selling his house by himself
B. he wanted the estate agent to help him to get a good price
C. he was sure that the estate agent could help him
D. he wanted the estate to advertise his house in the magazine
2.Mr. Jackson wanted to sell his house because .
A. he needed some money to support his family
B. his house was too old to live in
C. he wanted some money to buy a new one
D. he didn’t want to live in the house any longer
3.What do you think of the advertisement in magazines?
A. They are worth reading.
B. They usually make things far better than they really are.
C. They are a great help to those who want to buy something.
D. They describe things as they really are.
4.At last Mr. Jones .
A. was successful in selling the house
B. felt sorry to have lost a sale by his doing too good
C. was satisfied with what he had done in the advertisement
D. didn’t understand why Mr. Jackson had changed his mind
高二英语阅读理解简单题查看答案及解析
Mr. Jackson was tired of living in his old house in the countryside and wanted to sell it and buy a better one. He tried to sell it for a long time, but was not successful, so at last he decided to go to an estate agent.
The agent advertised (登广告) the house straight away, and a few days later, the owner saw a very beautiful photograph of his house, with a wonderful description of his garden in an expensive magazine.
Having read the advertisement through, the house owner hurried to phone the estate agent, saying, “I’m sorry, Mr. Jones, but I’ve decided not to sell my house after all.” “Why?” the agent asked in a surprised voice. “Because from the advertisement in that magazine I can see it’s just the kind of house I’ve wanted to live in all my life.”
1.Mr. Jackson wanted to sell his house because .
A. he needed some money to support his family
B. his house was too old to live in
C. he wanted some money to buy a new one
D. he didn’t want to live in the house any longer
2.The reason why Mr. Jackson went to the estate agent was .
A. he had failed in selling his house by himself
B. he wanted the estate agent to help him to get a good price
C. he was sure that the estate agent could help him
D. he wanted the estate to advertise his house in the magazine
3.At last Mr. Jones .
A. was successful in selling the house
B. felt sorry to have lost a sale by his doing too good a job
C. was satisfied with what he had done in the advertisement
D. didn’t understand why Mr. Jackson had changed his mind
高二英语阅读理解中等难度题查看答案及解析
The old couple wanted to sell their house and ______ it in a newspaper.
A.advertised B.advertised for C.advertised on D.advertised to
高二英语单项填空中等难度题查看答案及解析
If you wanted to know what it’s like to walk on the moon, you’d interview an astronaut. If you wanted insights(深刻的见解) on playing Hamlet, you’d study the performance of a Shakespearean actor. And if you wanted to know what the first year of teaching school is like, well... you’d ask teachers who just completed their first year on the job. We wanted to know and we asked.
This book attempts to capture the fascinating and inspiring answers we received. It is based largely on a series of discussions held among winners of the First Class Teacher Award sponsored(赞助) every year by Sallie Mae, a corporation devoted to education. As in the past years, first-year teachers who won the award came to Washington, DC in the fall for a weekend of awards and related events.
One activity that grew out of the awards is a series of focus group discussions. These discussions allow us to ask first-year teachers some key questions: What was it like the first year What were your hardest challenges and your greatest rewards? Did you get the right preparation? Do you have any insights you could offer new teachers?
The teachers talked in frank terms about what it’s like to feel rebuffed by experienced teachers, to struggle with budget cutbacks, to see children in pain. But the difficulties they related are only half the story. They also told us how they dealt with challenges, what they would want new teachers to know, and why being a teacher is so important to their sense of self. All together, their words paint a picture of an inspired and inspiring group of up-and-coming leaders in their profession. We believe their reflections will prove helpful to principals, administrators, university professors in education departments, and particularly, new teachers who are speeding up to face the first day of school. This book is built on the words and recollections(回忆) of award-winning, first-year teachers. We have used direct quotations(引用语) from teachers (with their permission), both from the focus group discussions and from a set of essays they wrote. We felt their voices needed to be heard as directly as possible. Our job was to present their insights in a way that would be useful for readers. What follows is our effort to do so.
Thank you for your interest, and we welcome your response.
Sincerely,
Sharon A. Bobbitt, Ph.D.
Director, Knowledge Applications Division
U.S. Department of Education
65.Sharon A. Bobbitt writes the passage mainly to ________.
A. inspire would-be teachers B. praise the award winners
C. share his teaching experience D. introduce a valuable book
66.What purpose does Paragraph 1 serve in the passage?
A. To provide background information of the topic.
B. To attract readers’ attention to the topic.
C. To use the examples to support the topic.
D. To offer basic knowledge of the topic.
67.Which of the following is TRUE about the First Class Teacher Award?
A. It is sponsored by Sallie Mae every year.
B. It is held sometimes in Washington, DC.
C. It focuses on discussions and contests.
D. The participants are invited to write books.
68.What does the underlined word “rebuffed” in the Paragraph 4 probably mean?
A. Impressed deeply. B. Taught sincerely.
C. Refused rudely. D. Helped warm-heartedly.
高二英语阅读理解简单题查看答案及解析
It’s a shame that I was too busy to watch the film last night. If I ____ time. I would have gone to watch it.
A.had | B.had had | C.have | D.would have |
高二英语单项填空简单题查看答案及解析
If you are already making the time to exercise, it is good indeed! With such busy lives, it can be hard to try and find the time to work out. 1. Working out in the morning provides additional benefits beyond being physically fit.
Your productivity is improved. Exercising makes you more awake and ready to handle whatever is ahead of you for the day. 2.
Your metabolism(新陈代谢) gets a head start. 3. If you work out in the mornings, then you will be getting the calorie(卡路里) burning benefits for the whole day, not in your sleep.
4. Studies found that people who woke up early for exercise slept better than those who exercised in the evening. Exercise energizes you, so it is more difficult to relax and have a peaceful sleep when you are very excited.
5. If you work out bright and early in the morning, you will be more likely to stick to healthy food choices throughout the day. Who would want to ruin their good workout by eating junk food? You will want to continue to focus on positive choices.
There are a lot of benefits to working out, especially in the mornings. Set your alarm clock an hour early and push yourself to work out! You will feel energized all day long.
A.You will stick to your diet.
B.Your quality of sleep improves.
C.You prefer healthy food to fast food.
D.There is no reason you should exercise in the morning.
E.You can keep your head clear for 4-10 hours after exercise.
F.After you exercise, you continue to burn calories throughout the day.
G.If you are planning to do exercise regularly, or you’re doing it now, then listen up!
高二英语七选五中等难度题查看答案及解析
If you are already making the time to exercise, it is good indeed! With such busy lives, it can be hard to try and find the time to work out. 1. Working out in the morning provides additional benefits beyond being physically fit.
● Your productivity is improved. Exercising makes you more awake and ready to handle whatever is ahead of you for the day. 2.
● Your metabolism (新陈代谢) gets a head start. 3. If you work out in the mornings, then you will be getting the calorie (卡路里) burning benefits for the whole day, not in your sleep.
● 4. Studies found that people who woke up early for exercise slept better than those who exercised in the evening. Exercise energizes you, so it is more difficult to relax and have a peaceful sleep when you are very excited.
● 5. If you work out bright and early in the morning, you will be more likely to stick to healthy food choices throughout the day. Who would want to ruin their good workout by eating junk food? You will want to continue to focus on positive choices.
There are a lot of benefits to working out, especially in the mornings. Set your alarm clock an hour early and push yourself to work out! You will feel energized all day long.
A.You will stick to your diet.
B.You prefer healthy food to fast food.
C.Your quality of sleep improves.
D.There is no reason you should exercise in the morning.
E.After you exercise, you continue to burn calories throughout the day.
F.You can keep your head clear for 4-10 hours after exercise.
G.If you are planning to do exercise regularly, or you’re doing it now, then listen up!
高二英语阅读理解中等难度题查看答案及解析